You can even use email software that can track how many people clicked on your links or how much of the page they actually read - further helping your email marketing! 7. Create a compelling email campaign specifically for the event and include a link to the landing page or website. This means, the chances of people seeing your email about an event you have coming up is very likely. These days, almost everyone is checking their email on a regular basis (if not daily). While online advertising is the main way of marketing these days, print advertising is still very effective! Placing a poster or banner at your physical place of business is a great way to get the word out, or even around the event location if you don’t have a physical business spot! 6. This can include creating videos explaining your event, having any guest speakers talk about your event, or writing blog posts about the event topic or industry. In order to successfully advertise your event online, you’ll need to create content that attendees will want to click on, watch, or read more about. Make sure to include a layout that accurately reflects your company’s branding, which includes any colors and logos that are relevant to both your company and your event. Here you’ll display all the details regarding an event and can showcase event highlights like speakers, sessions and tickets. Similar to the landing page, you’ll want to create a custom website for your event. Platforms like Hubilo offer landing page creation where you can customize pre-built templates and more. If you’re hosting a virtual event, look into your hosting platform some platforms offer landing page creation, so you don’t have to worry about creating one yourself. Work with a skilled graphic designer to create a page that accurately displays your company’s logo and color scheme. In the promotional process of your event, it’s crucial to have a landing page that will entice attendees and encourage them to sign up. Limited time offers offer the same sentiment, and attendees may be more inclined to register for your event if they know they’re receiving a rare offer that won’t last long. Doing this builds anticipation for your event and will get people excited to attend if they know they’re receiving special access. Offer Early Bird Registration & Limited Time OffersĪ great way to boost your registration numbers is by offering potential attendees the option to register ahead of time before the general public. Try these out and let us know how you did! 1. We’ve created a list of 31 event promotion ideas for your company to utilize. Promoting an event is all about spreading the word, so any avenues that allow you to advertise as quickly and to as many people as possible is key! 31 Event Promotion Ideas to Get You Started This can be through a multitude of ways, with the majority of promotion strategies being through social media. Event promotion is the way in which a company advertises a specific event they’re hosting. In the event planning process, one of the key ways to attract quality attendees is with a thorough event promotion strategy. The answer is simple: event promotion! We’ll break down what exactly event promotion is and give you 31 creative promotion ideas for a great event. You have all the details laid out for a great event, but now it’s time to attract quality attendees for said event.
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